00:00:00/Glossary
Shrinkage (retail)
Shrinkage is the stock a retailer loses between delivery and sale, through theft, error or damage. It's the gap between what the books say should be on the shelves and what's actually there.
Where shrinkage comes from
The standard breakdown has four parts: external theft (shoplifting), internal theft, administrative error (miscounts, mislabelled deliveries, till mistakes) and damage or spoilage. Theft is a cause of shrinkage, not a synonym for it, and a fair share of the gap is honest error. However it arrives, shrinkage is death by a thousand small losses. A few missing items a day walks thousands of pounds out of the door in a year.
How shrinkage is measured
Stocktake variance. The books say what should be on the shelves, the count says what is, and shrinkage is the difference, usually expressed as a percentage of sales. That's also its weakness as a number: it tells you how much went missing, months later, and nothing about how, when or from where.
Why most of it is on camera and unwatched
Nearly everything shrinkage covers happens in front of a working camera. The footage exists; it just never gets watched, because nobody has three spare hours to scrub through a shift on the off-chance of catching something. Searchable footage changes the economics of looking. In Svid, the Theft Watch check flags concealment as it happens, and the Shrinkage Heatmap report maps where the losses cluster.
Related footage
Solution
CCTV analytics for retail loss prevention
How retailers use Svid to cut shrinkage: plain-English search over existing cameras, theft and self-checkout alerts, and reports priced from your own usage.
Glossary
Footfall
Footfall is the number of people entering or passing through a space over a given period, and it's the basic vitality metric of any physical shop.
Glossary
Dwell time
Dwell time is how long a person stays in a defined area, from entering to leaving. Read as engagement in retail, and as a warning sign in safety.